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YouTube - Meet the Viewers Who Became Doers

Edouard BoostComment

Visiting factories, testing samples and creating new designs are what running a swimwear brand is all about. We love the variety that that gives us but we’re also always seeking out new experiences. So it was exciting when YouTube got in touch to see if we’d be interested in telling the story of L’Étale.

YouTube have launched a new campaign called Viewernomics which aims to keep businesses up to date with the latest trends, insights and research. As part of this campaign they wanted to show how brands like us are getting results by using their site. They wanted to tell our story because we learnt everything we know about swimwear design through their tutorials.

We had a fun day filming with the guys from YouTube and our girls really enjoyed being film stars for the day. And after a bit of fine tuning in the edit suite, here’s the finished video.